A Webflow site redesign for a Canberra-based consultancy doing brilliant work across government, for-purpose, and defence.
Parbery Consulting is a Canberra-based consultancy specialising in government, defence, and for-purpose work. They are one of the largest supporters of DVCS (another site I designed), and their commitment to purpose-driven organisations is unique and special.
Their prior WordPress site was managed by an agency with a tight grip on the reins. Changing a colour or adding an image meant raising a ticket and waiting. With a capable, hands-on marketing team ready to take ownership, that just wasn't working for them anymore.
What needed to be addressed:
The aim was to give Parbery a website that looked as good as the work they do, and that their team could actually run themselves.
Parbery were actually one of the supporters who helped fund some of my work with DVCS. Getting to help them with their own website felt really special.
Honestly? I think this is one of the most beautiful websites I've built. The palette, the motion, the semicircles. What's not to love?
The project started as a like-for-like rebuild from WordPress to Webflow, but as we worked through it, it became clear that rebuilding the existing site wasn't going to solve the real problems. So we went back to the beginning. I developed two homepage directions in Figma, Parbery chose one, and we moved forward with a full redesign from there.
A competitor analysis of local and international consultancies in the government and defence space gave great insight on how to stand out both from a visual, and a site standpoint. Most lean heavily masculine and look similar to each other with use of primary shades, and stock images galore. Parbery's palette of greens and pinks is genuinely distinctive in this sector, and the redesign leans into that rather than away from it. The ratio of each colour can shift the feeling of a page from warm to authoritative depending on what's needed. A lighter shade of green was introduced for text, expanding the palette slightly while staying tightly brand-aligned. The semicircle shape from their logo remained asa recurring design motif throughout, brought to life through animation that feels like a natural extension of what was already there rather than something added on top. An illustration commissioned for the old site was repurposed and given new life on the homepage.
The CMS was built to work the way Parbery's team actually works. Insights and team member profiles are tagged by service and industry, so the right content surfaces on the right pages automatically. Visit a team member's profile and you'll see every article they've written. Browse a service page and you'll find the relevant insights and the people behind that work, all without anyone duplicating content or manually maintaining those connections. Adding something new in one place updates everywhere it belongs.
The custom blog search was built to be genuinely useful: filtering by category narrows the author list to only those who have written on that topic, and searching by keyword works in tandem with filters so readers are never shown a combination that returns nothing. With 160+ articles migrated across from the old site with minimal downtime, we were all stoked by that!
Parbery were an absolute dream to work with on accessibility. They were on board with every suggestion from the start, including expanding their palette to accommodate better contrast across the site. Focus states are code-driven, taking into account the background and using whichever of the two colours gives better contrast. Nothing to guess!
Typography hierarchy, colour contrast, and keyboard navigation were all considered across every page. The site meets WCAG 2.2 AA as a baseline throughout.
Parbery's new site launched, with the internal team loving the updated look and feel. Their marketing team can now update content, publish articles, and manage the site without any external help. Hosting is back under Parbery control! The CMS is set up to grow with them, and the blog is actually navigable for the first time.
Accessibility and great design go hand in hand. Together we can build something that looks good, works well, and helps your business connect with more people.
