Enchanted Engineering is a Melbourne-based company specialising in quality bespoke costumes and props that seamlessly integrate technology for Australian performers, cosplayers, and artists.
When Will and Kiri reached out to me about branding their new business that creates costumes and props with embedded tech, my little heart sung!
I immediately went to their social media and saw LED hula hoops, and incredible dance costumes.
For their brand I wanted to highlight the whimsical aspect of the name 'Enchanted Engineering' and the beautiful products they output.
During our onboarding call they referenced a steampunk butterfly built of cogs. This stood out as a great direction to explore.
The wings are created from the letter e from the font to enhance consistency and reinforce the alliteration of ‘Enchanted Engineering’.
The antennae wrench highlights the engineering side of the business.
The butterfly is a perfect representation of the magic of their products and outcomes.
A sophisticated logo mark that works at any size that reflects Enchanted Engineering's business goals, and attracts their ideal customers.
The project outcomes for Enchanted Engineering could vary so much; including clothing, merchandise, packaging, website, social media and 3D printing marks. A brand mark was important to be able to work across everything.
The palette of greens from highlighter chartreuse to a deep dark green made for fun opportunities to play with colour.
This is great and I loved reviewing this over my other work so THANK YOU!!
Kiri Penderson
Co-founder, Enchanted Engineering
This is great and I loved reviewing this over my other work so THANK YOU!!
Kiri Penderson
Co-founder, Enchanted Engineering
Got a juicy idea, and need some creative assistance in bringing it to life? Look no further, I'm your pixel-perfect partner in crime.
Crafted by yours truly, Shannon Towell 😎
